3. Market & Competitor Analysis
3.1 Existing Systems (Representative)
| System / Type | Strengths | Gaps / Our Angle |
|---|---|---|
| Calendly / Cal.com | Strong scheduling, integrations | Not focused on cash + card, no built-in payouts to provider bank accounts, generic. |
| Fresha / Booksy | Barber/salon focus, payments | Heavier product; we aim for simpler, focused flow. |
| Square Appointments | POS + appointments + payments | Tied to Square ecosystem; we keep provider bank connection flexible. |
| Reservio / Bookeo | Booking, reminders, multi-location | Often more complex; we prioritise clarity and speed to market. |
3.2 Common Industry Features (We Reflect These)
- Instant online booking with real-time slot visibility
- Service menu with names and durations
- Staff/provider selection (e.g. choose your barber)
- Deposits or full prepayment to reduce no-shows
- Card and alternative payment methods
- Reviews and ratings for trust
- Rescheduling and cancellation within clear rules
3.3 Our Positioning
- Simplicity: Core flow = set availability → customers book → pay cash or card → money goes to provider.
- Dual payment: Explicit support for “pay by cash” and “pay by card online” with bank payouts.
- Provider-first: Bank account connection and payouts are first-class; reviews support credibility.